Read campaign reports

There are two places to look: the report for one campaign, and Reports for a period.

Report for one campaign

Open Campaigns and choose the name of a campaign that has been sent. It shows:

• Recipients, with how many were sent and how many failed.
• Opened, Clicked and Unsubscribed, each as a percentage and a number of people.
• Opens and clicks over time, per hour in UTC.
• Engagement, which splits recipients into opened, not opened and failed.
• Links: the clicks and the number of people for every link in the email.

Choose View email to see the email itself. Clone copies the campaign into a new draft, which is handy for a follow-up. Pause and Resume appear while a campaign is sending or paused.

Reports for a period

1. Open Reports and set the date range.
2. On the Email tab you see campaigns sent, emails sent, open rate and click rate, and a table of campaigns sent in the period. Open any campaign from it.
3. On the Contacts tab you see all contacts, how many can receive email, how many are waiting to confirm and how many unsubscribed, plus how many joined in the period.

The WhatsApp, SMS and E-Commerce tabs say they are not available. Orbitly Campaigns sends email today.

Home also shows a performance chart, an engagement summary and contact growth.

Control what is recorded

In Settings, Email tracking you choose whether opens and clicks are recorded for every campaign or only for campaigns that ask for it. In Bot filtering you can leave out activity from automated scanners, because some inboxes open and click every link to check for threats. Those clicks are not people.